Local Minneapolis Non-profit and National Retailer Burlington Takes GOLD in Education Category
Minneapolis, MN — May 24, 2018 — AdoptAClassroom.org, the national nonprofit that raises funds for teachers to purchase classroom supplies, today announced it was named the 2018 GOLD Halo Award Winner in the Education Category. The award-winning nonprofit partnered with Burlington Stores during the 2017-2018 school year for their Team Up to Support Teachers campaign.
On July 9, 2017 through August 19, 2017, Burlington conducted a fundraising campaign at point of sale, inviting customers to donate in support of AdoptAClassroom.org and teachers nationwide. The 599 Burlington stores raised more than $1.55 million which benefited 3000 teachers and 75,000 students in Burlington communities across the country. Additionally, for each of the 72 new stores Burlington opened during the fall 2017 and spring 2018, Burlington donated $10,000 to a school within close proximity to a new store. Each of the 72 schools divided the funds equally among their teachers.
“We are honored to be recognized alongside Burlington for the work we did together this past year to support teachers across the country,” said AdoptAClassroom.org Executive Director Ann Pifer. “It has become expected of teachers to spend hundreds, if not thousands, of dollars of their own money each year on supplies for their classrooms and students, and it’s just not right. We are grateful to Burlington for once again teaming up with us to fund even more classrooms this upcoming 2018-2019 school year.”
“The Halo Awards were created to acknowledge the best in class corporate social impact programs. This year’s winners are fantastic representation of the effective and innovative ways companies and causes can work together to create meaningful business and social returns,” said Engage for Good President David Hessekiel.
The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and presented by Engage for Good (formerly Cause Marketing Forum). 2018 marks the 16th year that Engage for Good will honor businesses and nonprofits with Halos for doing well by doing good.
A total of 28 category awards will be given out to programs judged the best cause marketing campaigns of 2017 at the 16th Annual Engage for Good conference in Chicago on May 24, 2018.
A list of the Cause Marketing Halo Award finalists can be seen at http://www.engageforgood.com/halo-awards.
AdoptAClassroom.org empowers teachers by providing the classroom supplies and materials needed to help their students learn and succeed. The national, award-winning 501(c)(3), makes it easy for individual donors and corporate sponsors to donate funds to K-12 classrooms in public, private and charter schools throughout the U.S. On average, teachers spend $600 of their own money each year to equip their classrooms – 20% of teachers spend more than $1000 annually. Since 1998 AdoptAClassroom.org has raised more than $35 million and benefited more than 4.4 million students. 2018 marks the organization’s 20th year supporting teachers and classrooms. AdoptAClassroom.org holds a 4-star rating from Charity Navigator. For more information, or to adopt a classroom, please visit www.adoptaclassroom.org.
About Engage for Good
Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.
A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com.