We asked some of our most loyal donors what they look for in a classroom profile. We also asked them what might turn them off from a profile. Here’s what they said:
1. Being a generalist.
You can’t be all things to all donors. While it may be tempting to create a profile that can appeal to the masses, donors like to see a classroom description that lists your classroom’s specific goals, how you plan to meet those goals, and how success will be measured.
2. Waiting for donors to find you.
Make sure that you are showing initiative in bringing new donors to your page. For tips, read our blog “6 Ways to Get Your Classroom Adopted.”
3. Forgetting to proofread.
This was every donor’s biggest red flag. If your profile has spelling and grammatical errors, donors think you may not be taking this too seriously. You are a teacher, after all!
4. An uninteresting or poor quality profile picture.
Your profile photo may be a donor’s first impression of you and your classroom. You should make sure it is engaging and makes a donor feel good about helping your classroom and your students.
5. Not updating your profile.
When a donor can’t tell whether or not your needs have been met already, they might move on to another teacher who has an active request that they know hasn’t been fulfilled yet. When you have clear deadlines and keep your profile up to date, a donor is much more likely to help you.
BONUS: After you’ve received a donation, keep your donors up to date on how their funding has contributed to success in your classroom. Donors are more likely to give to you again if they feel like their money is making a difference.